December Good Reads

We’ve rounded up some of our favourite reads across the internet this month.

This blog from US band Pomplamouse forensically details how much touring actually costs – and although they’re based in the United States, the figures make fascinating reading and should dispel any myths that gigging is where the money is.

Fresh on the Net is a great source of tips and advice for musicians by musicians.  They’ve updated their comprehensive guide on how to send your  music to the radio – the upshot is CDs are still a key part of the promotional mix but private streaming links are also playing an  important role.

Cary Doctorow maintains that digital doomsayers have it wrong and that there is a way for artists to find an audience, make money and make a living online.  If you want to build audiences and make money from it, then this extract from his new book “Information Doesn’t Want To Be Free: Laws For The Internet Age” will help you think through some basic approaches and models, adapted for the internet age.

Over on the Guardian, entrepreneur Pip Jamieson recommends six books that have helped and inspired her in navigating the startup market.

Nesta have published new and useful research on the rapidly growing alternative finance market, from crowd-funding to peer-to-peer lending.  Their figures show a rapid increase in the  market, over the last couple of years,  growing by 150 per cent from 2012 to 2013 and on track to grow by 161 per cent from 2013 to 2014.  Their report makes vital reading for anyone – individual, community or business – looking at new ways to generate investment.

Also on the Guardian, this guide to making the most from Pinterest is a useful reminder of the power of social media not just to connect with audiences/consumers but other people in your area of work.