the hub

Julia Payne

Julia Payne

Julia was one of the hub’s founding directors back in 2002 and continues to lead the organisation now that it’s reached its second decade. Julia has 20+years experience in promoting, marketing and fundraising for independent ‘beyond mainstream’ music. Julia earned her stripes working in a number of venues, including London’s Barbican Centre, as development director at a music charity and then as an artist manager and creative producer. After a spell as music officer at Arts Council England, in 2002, she co-founded the hub, curious to explore a new development agency model in the music sector. A natural leader, the hub evolved out of a desire to work with like-minded visionaries who shared her talent for lateral thinking, a determination to make a difference and a passion for asking ‘what if?’

Julia leads on our in-house ‘hub lab’ programme, made up of projects we develop and fundraise for, through which we ‘scratch our creative itches’, exploring solutions to sector problems or creative opportunities that excite us. During 2014 and 2015 Julia is heading up our Joining the Dots project, which is exploring new potentially ‘game-changing’ ideas for the independent music sector and providing new opportunities for those in the sector to meet, collaborate and share knowledge with each other.

Since 2008 she’s led on New Music Plus…, a scheme created in partnership with PRS for Music Foundation, which supports the professional development of independent music producers. Prior to this, she led a series of in-house business and professional development schemes, such as Promoter Platform and Music Connections, targeting artists, sole traders and small music businesses.

Clients and partners Julia has worked with at the hub include AIM, BBC Talent, the Musicians’ Union, PRS for Music Foundation and Arts Council England. Last year, Julia led the hub team that worked with English Folk Expo to assess its economic impact. She led our work with Arts Council England and the British Council to research musicians’ international development needs and opportunities, developing recommendations which informed the establishment of their joint-funded Artists’ International Development Fund. In 2009 she worked with the English Folk Dance & Song Society (2009) to develop a new strategy around its support for small scale folk music. In 2007, Julia managed the Musicians – Have Your Say research project for the Musicians Benevolent Fund; the UK’s largest ever survey of professional musicians and music students. It informed a series of strategic recommendations for the organisation around its grant giving and communications and other key areas. She also led our work with Arts Council England and Yorkshire Forward on the development of a regional strategy for supporting growth of small music businesses in Yorkshire.

Julia has extensive music education experience. She was a key part of the team behind BBC Talent’s Fame Academy Bursary Scheme. She was also instrumental in the development of Guildhall School of Music & Drama‘s Connect programme (which was awarded the Queen’s Award for Higher & Further Education), securing £350,000 of funding, and acting as Project Manager between 2002 and 2004. More recently, she worked with Youth Music to carry out research into its MusicLeader programme, developing recommendations around programme development, communications and income generation and with Youth Music and Arts Council England, London to review the music opportunities offered to children and young people by the latter’s regularly funded organisations.
In addition to this ‘big picture’ stuff, Julia regularly works with small businesses and music organisations on ‘hands on’ business planning, fundraising and marketing; most recently with Community Music East, Music Beyond Mainstream, Free Word and Kettles Yard.
Julia is an experienced trainer. She enjoys mentoring artists, producers and small organisations whose approach and work she finds inspiring and is currently working in this way with Chimera Productions, Music Off Canvas and Penned in the Margins. Julia is on the board of the National Youth Jazz Collective and an advisor for PRS for Music Foundation.

Follow Julia on Twitter. Visit Julia’s blog.