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User testing a new product - tips for success

ed-smlUser testing is incredibly important; it’s the point in a creative process that you find out whether the product you’ve dreamed up actually works in the way you think it does.  Duel’s Content & Brand Champion Jon Aitken gives us his tips on how to successfully user test a new product.

Shared by Jon Aitken
Duel
November 28, 2014