A Fine Balance: how to nurture fans without exploiting their goodwill
How much has the relationship between artists and fans has changed? And what distinguishes a good two way relationship from an exploitative one? Is it all about the money?
We’ve pulled together some of our best soundcloud audio and youtube content exploring these issues and offering tips to musicians and artists on how best to communicate with their audiences.
At the Great Escape 2014 we asked Liverpool Phil’s Richard Haswell to chair a panel on the changing nature of fan engagement. The panel includes founder of FreeWheelers, Daniel Harris, SuperPass’s Julianne Meyer, musician Jim Moray and game developer Paul Archer and explores how and why artists have moved from a position of selling tickets and albums too a much more complex and multi-tiered relationship with fans.
If you don’t have time to listen to the Great Escape panel in full, we pulled out a short section in which folk musician Jim Moray talks about his approach to engaging with fans around record releases, arguing that there’s a fine balance between making your fans feeling involved and potentially fleecing them.
At our One Dayer in Camden earlier this year musician Chris T-T gave us his personal experience of what works when communicating directly with fans. His practical advice and top tips included:
• Understand what kind of artist you are and want to be perceived to be
• Don’t forget e mail, (e mail first)
• Have a two tier approach to direct artist to fan conversation
• Be cool
• Don’t forget the music.
And finally, The Curve’s author Nicholas Lovell got down to brass tacks at our September 2014 OneDayer, giving a fascinating presentation on how he thinks musicians can change ‘freeloaders’ into ‘superfans’.