2016 predictions for independent music – a roundup of useful articles
January is traditionally the time we look ahead, make plans and generally get our house in order. Our December blog featured three video ‘Postcards from the Future’ from key experts in music, digital technology, research and young audiences. Filmed at our Camden One Dayer back in July 2015, our experts tried to predict what was around the corner for independent music.
So, how will musicians make money in 2016? No one has the definite answer to this, but one thing’s for sure, the music industry is still in huge flux. By understanding and responding to rapid change we’ll hopefully be a bit more savvy when making creative business decisions. So for this blog, we’re turning our attention to the wider web to see what other predictions are out there…
In terms of social media, The Audience Agency do an excellent monthly Digital Snapshot bulletin roundup – if you don’t already receive this in your inbox by the way, we heartily recommend you sign up for it here. Among the gems they have found this month is this article on Social Media Examiner on Social Media predictions for 2016.
And live video, texting, augmented reality and machine learning take centre stage in 2016 in this social media predictions piece from Inc.com
Turning to music and digital, Music Ally have a really useful round up of their Top 100 digital music stories of 2015, from live streaming to licencing – yes, we know it’s looking backwards not forwards but it’s a really useful overview of the sector and direction of travel.
There’s essential reading from Complete Music Update in their Trends Article, Five key digital challenges for the music industry in 2016 – from the division of digital streaming monies to the challenges of driving sustained listening.
Hypebot.com gives us 6 Top Music Marketing Trends for 2016, including the increasing importance of music as a bridge to consumers for brands.
Looking at streaming in more detail, FastCompany.com focus on five key predictions for streaming music in 2016.
And yes, it may be the future but streaming is making the music industry more unequal, say The Verge.
Looking at live music in 2016, one thing is certain, the Music Venue Trust have made a huge impact since they started campaigning on behalf of music venues in 2014. Their new Music Venues Alliance brings together organisations and individuals passionate about supporting grassroots live music venues as well as lobbying for change. Expect more strategic work from them in 2016.