Nikki Sheppard


Nikki Shepperd spent over ten years in the private sector working for FTSE 100 companies (BT, O2) and several start ups (Genie Mobile Internet, Infinito and Blu). She picked up a wealth of marketing, market insight, strategy and business development know-how whilst working not only in the UK but also in Italy, Spain, Norway, India and Singapore.

This highly commercial background has been of immense value since Nikki joined the hub team. She’s worked with clients including Attitude is Everything and WOMEX on marketing and income generation strategy as well as more general strategic development, and is also part of our training team, leading sessions on marketing strategy and planning.

In 2006 she held the post of Director at Tribal Tree Music developing a large team of staff, freelancers as well as creating and executing the business plan and personally fundraising in excess of £150k. Nikki also worked as Marketing Director with Tête à Tête the acclaimed contemporary opera company, having lead responsibility for marketing their three week festival and producing the company’s three year marketing plan and strategy. This project neatly reflected Nikkis’ real passion which is joining theory with practice. Other large (Scottish Arts Council) and smaller clients (New Media Music) have also benefited from Nikki’s pragmatic but intellectually robust approach to planning, funding and delivering challenging projects.

Nikki holds a postgraduate Diploma in Marketing (John Moores University) and an MBA from Warwick Business School (A top 10 European Business School FT rankings).