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The Hub / Resources / Marketing & Audiences

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Marketing & Audiences

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Building young audiences for non-mainstream music

How to build young audiences for beyond mainstream music

  • Emerging youth consumer trends for 2015

  • Fan Engagement Panel at The Great Escape

  • Get It Loud in Libraries

  • Getting Played: top tips on sending your music to radio

  • How to build 1000 fans who will adopt your product

  • How to create an emotional connection with your superfans

  • How to effectively engage the school leaver/young student market

  • how to get more young people to beyond mainstream music gigs

  • How to handle your own PR

  • Jen Long on how young music fans are pioneering new ideas in the live music circuit

  • Nicholas Lovell on turning freeloaders into superfans

  • Paul Archer on fans’ expectations of two-way dialogue

  • Takes One to Know One – working with young people to develop young audiences

  • Takes One to Know One – working with young people to develop young audiences

  • Ten Tips on Writing the Perfect Press Release

  • The art of asking by Amanda Palmer

  • The digital divide: 5 things we know about how younger generations consume media

  • The future of marketing according to youth: what 16-24s want from brands

  • Top 10 strategies for indie musicians

  • Will Grant on giving music fans what they want

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Popular Resources

  • One Dayer Programme.pdf
  • Paul Archer on fans’ expectations of two-way dialogue
  • 6 Books to Read Before Launching your Creative Start Up
  • Why we need new ideas for touring and commissioning beyond mainstream music
  • How to make it easier for fans to find you
  • How to effectively engage the school leaver/young student market
  • How to handle your own PR
  • Joining the Dots Show and Tell

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