Resources

Resources

The music industry has a communication not innovation problem

bjork_color

The problem with the music industry is not a lack of innovation – it’s a lack of communication. So says Dr Rob Toulson of the Innovation in Music conference which he co-founded to bring together big thinkers across musicology, technology development and the music industry as well as the artists themselves. “Unless you have all these people in the same room, you can’t innovate. I could make a real cool piece of software but if no-one markets it to the right audience then it’s a waste of my time. How we buy and sell music depends on how we create it