the blog

A Fine Balance: how to nurture fans without exploiting their goodwill

How much has the relationship between artists and fans has changed?  And what distinguishes a good two way relationship from an exploitative one?  Is it all about the money? We’ve pulled together some of our best soundcloud audio and youtube content exploring these issues and offering tips to musicians and artists on how best to communicate with […]Read More

Music and millennials: ‘generation selfie’ loves music, but there’s lots to learn from brands in terms of how we engage with them

the hub’s new research into student music habits and attitudes shows that live and recorded music continues to be a big part of most students’ lives, but there’s lots that those working in music could learn from brands around engaging with their fans and audiences. So say the hub’s Director, Julia Payne, and YouthSight’s Director […]Read More

‘Fresh ideas… knowledge, greater understanding, confidence and new people’ – what musicians will get from The One Dayer

the hub’s One Dayer – Independent Music, Money & Tech takes place in Camden on 1 July. In her latest blog, the hub’s Director, Julia Payne, talks about why the event is a ‘must go to’ event for musicians, songwriters and composers working in beyond mainstream music – and what they can expect to get […]Read More

One Dayer News – The Future of Digital Tech & Live Music

A major strand of the ONE DAYER on 1st July in Camden is dedicated to emerging digital technology and how we can all better harness it to drive more people to the live experience, and once they’re at our gigs spend more money.   The provocation, panel and insights sessions we’ve programmed as part of […]Read More

Developing young audiences – Good Reads

Ahead of Takes One To Know One, our free one-hour web chat looking at how to work with young people to develop young audiences, we’ve rounded up some of our favourite content from the web looking at young audiences. We’ve been busy talking to young people at the Roundhouse in London and posting the results on our YouTube channel. […]Read More

Networking, or whatever you want to call it…

We have another ‘Off Axis’ show coming up this week – a band from Hastings and a band from Wrexham are playing together in Chester. If you’ve read my previous posts you’ll know we’re working on a touring network that enables artists to visit new towns and cities for the first time, and play to […]Read More

Glastonbury enables breakthrough in mobile games at festivals

Increased connectivity at festivals like Glastonbury means Joining the Dots winner Paul Archer is one step closer to launching his live music gaming app. Read More

Eventbox – a new era of music listings is starting but where?

Latest news on the app that lets you listen to listings. Eventbox mastermind Joey Baxter has decided in which area it will be launched and how he's going to ensure that venues get the maximum benefit. Read More

First Off Axis gig brings new fans for out of town bands

It’s just after 9pm on Saturday night in Derby when Manchester’s Black Lights take to the stage. They’re the second band on of a three band line up, and spend the next half an hour delivering the kind of faultless, beautifully crafted songs that has seen them build a loyal and passionate fan base back […]Read More

Joining the Dots

Joining the Dots was a support programme for entrepreneurial artists, promoters and others working in independent music in England. Through the programme we sought to support game-changing ideas, share know-how and connect people.Read More