the blog

Duel’s Content & Brand Champion Jon Aitken gives us his tips on how to successfully user test a new product.   User testing is incredibly important; it’s the point in a creative process that you find out whether the product you’ve dreamed up actually works in the way you think it does. We’ve been user testing […]Read More

At a recent hub away day the focus was on business growth. Not something that small enterprises necessarily think of when they’re very focused on getting their idea or business off the ground, but how a business develops once its launched will determine its success or failure. We’re currently supporting four new digital/music projects through […]Read More

At the end of September, our friends at Creative United launched the Creative Industry Finance programme, a new investment and advice programme for the creative sector. One month in, we asked Sarah Thirtle, Creative United’s Head of Business Lending Programmes, to give us the lowdown on the programme. Here’s that lowdown…   A little over […]Read More

the hub is partnering with Music Venue Trust around the first Venues Day, which is happening in London next month. We’ll hopefully see a good few hub friends there, but in the mean time, we asked Mark Davyd, the Trust’s CEO, to tell us what inspired the event, who it’s for and what delegates can expect. Here’s […]Read More

Unconvention’s Jeff Thompson flags up the importance of good communication and how it can make all the difference to a musician or band’s career. Next week Off Axis heads to Hastings for our first show on the south coast, which we’re really excited about. Once again we have some fantastic artists working together to make opportunities for […]Read More

The hub’s intern Brenda Maleco talks about what she learnt at the recent Joining the Dots Away Day  On the 10th October I attended the second Joining the Dots away day, which took place at Cecil Sharp House, and had a focus on the growth of creative businesses and building social communities. What I learnt […]Read More

In his latest blog for us, Joining the Dots award winner Paul Archer talks about how to publish an app.  Given that iOS 8 was released last month it seems like an appropriate time to comment on the various app stores and what that means for developing music products and apps for them. Starting right at the […]Read More

This time last week, the hub’s director Julia Payne, opened The One Dayer with a call for all of us working in independent music to be more curious and generous. Here she explains why she’s trying to kickstart a ‘community of the curious and the generous’… When we started planning JTD we had two truths […]Read More

Congratulations to Living Indie – winners of the One Dayer Pitch Party! As voted for live in the room by the Pitch Party audience, Living Indie won the battle of the pitchers at last Friday’s One Dayer. Livingindietv.com – live streams concerts, in London and Spain, to connected devices, while also offering a way for […]Read More

Steve Symons will be giving us a live demonstration of his audience engagement app at Friday’s One Dayer. If you’re coming to the event, you’ll get a chance to test out how Gigzine works as a voting app – during the Pitch Party – giving you a chance to tell us which pitch is the […]Read More